Movie theaters can significantly bolster their income through popcorn sales, and the person behind the concession counter has a huge impact on how much popcorn is sold. This is the illustration that Jerry Collier, director of global innovation for Alexander Mann Solutions, gives as the main focus of his company.
“We align our activity to business outcomes,” says Collier of Alexander Mann Solutions, a London-based HR consulting and outsourcing firm with a wide range of clients in 82 countries.
“The key is retention of staff,” Collier states. “All clients are keyed on business outcomes, and they want to react. Through consulting, we align our activity to business outcomes.”
Attrition continues to plague many organizations, and it’s for this reason that hiring (and retaining) the right people is paramount. Collier speaks of the ease of hiring 2,000 people, but of the difficulty in making each hire a quality one.
Businesses also need to offer competitive compensation and shift schedules, he says, as well as adapt to what customers want and need. To further illustrate his point, Collier points to the role of a banker and his or her impact on mortgage advice.
“What if a mortgage or bank customer wants advice on a Sunday night?” he asks. “The future demands a mix of flex-time, full-time, part-time, and freelance workers, giving customers 24/7 access. We help companies recruit all of these types of workers, constructing the right mix and right talent. That’s our point of differentiation—we align our services to those business efforts, not just fast and cheap.”
According to Collier, success for Alexander Mann Solutions and its clients depends on matching the right talented people with organizations that fit them. The task of recruiters is to find qualified candidates who are both interested and available, and increasingly, technology is making it easier to do this.
Alexander Mann Solutions uses Joberate technology to find out who is available, while other technology pinpoints who is qualified and interested.
“In the future, technology will allow us to do this research at the push of a button,” says Collier, who stresses that recruiters still need to sell candidates on jobs once they are identified.
“The system’s not foolproof, but that’s going to change quickly,” Collier says, comparing modern recruiting to Airbnb and Uber. “All of this digital movement is coming. The workforce is very digital-savvy.”
Alexander Mann Solutions also utilizes its own SourceCloud technology, which gives client companies access to extensive data on a wide variety of candidates from social media web sites and other Internet resources. Its range of consulting services targets areas such as diversity, operations and technology, assessment, supply chain, and more.